Did you know that Women of Colors has an active social media presence on Facebook, Instagram, and LinkedIn? Social media is a great tool for engaging with our community and the people we serve. At WOC, one of our key values is collaboration, so today we are sharing a variety of social media marketing ideas that are specific to nonprofits and community organizations. Whether you work for another nonprofit organization in the Great Lakes Bay Region or you are simply eager to learn where and how you can spread the word about community initiatives, we hope you find this article helpful!
Read on for our best social media content ideas:
- Highlight a person who has contributed to or benefitted from your organization’s activities and initiatives. Humanize your organization and its volunteers by creating a staff highlight or leader profile on social media.
- Highlight an annual or recurring event sponsored by your organization. Pick an important event to feature in detail on your website. Consider choosing an event that is charitable or community-oriented in nature.
- Share ideas for promoting positive change in and across communities. Give people practical tips for living out your organization’s mission statement.
- Share tools and techniques for approaching a problem or challenge that your organization has navigated successfully. For example, if your staff learned strategies for adapting programs and operations during the pandemic, sharing your ideas with similar nonprofits has the potential to drive collaboration in the future.
- Provide an overview of your organization in the past, present, and future. Include history, activities, and goals in your discussion.
- Create a roundup of events in the community. Compile a list of community-oriented or family-friendly events in your service region, including your organization’s events and events sponsored by similar organizations.
- Share information resources with individuals and families. Link to articles, websites, and videos that complement your organization’s niche.
- Create bite-sized pieces from longer conversations. If your organization has already created a relevant piece of long-form content, consider summarizing or repurposing it for social media. Provide a link to the original article or video.
- Use numerical data to show your impact. Provide statistics about a social issue side by side with numerical data about what your organization and/or other community agencies are doing to mitigate or resolve the issue.
- Engage followers with quizzes and polls. Create a quiz about a social issue impacting your service region so that people can test their understanding of it. Alternatively, create a more “fun” poll based on trivia about your organization.
- Post quick lessons from any trainings, toolkits, or workshops your organization provides. Give people practical tips for improving their lives and communities.
- Partner with similar organizations. Create a post highlighting like-minded nonprofits in and around your service region in order to give your followers additional resources and build goodwill with current or potential partners.
- Encourage support from participants. List practical ways your supporters can help your organization thrive, such as by taking advantage of volunteer opportunities or using a special hashtag on social media.
- Display progress toward goals. Announce long-term goals for donations, hours volunteered, social media engagement, etc. Share a progress bar that gives people an idea of when/how you will reach an exciting benchmark.
- Describe how nonprofits can use social media for community connection. Share what you have learned from creating social media campaigns to increase your followers and engagement on Facebook, Instagram, LinkedIn, and other social networking platforms in order to help like-minded nonprofits achieve similar results.